Understand products. Choose with confidence.

A UAE-native Consumer Product Intelligence platform turning complex product information into clear, multilingual and household-relevant guidance.

Food · Personal care · Household products · Supplements
9:415G ●●●●
Halal confirmed
Instant Noodles, Masala
Checked against your family profile
Sodium contentHigh
ContainsWheat, Soy
Halal statusConfirmed
Add another condition
The problem

Labels are present. Clear answers are not.

Consumers already have product information. What they lack is trusted, personalised context to turn it into a decision.

Hard to access

Small text, crowded packaging and inconsistent formats.

Hard to interpret

Technical ingredient names, additives and aliases.

One label, different needs

What matters differs by person, household, allergy, preference or dietary need.

Sehat closes the information-to-decision gap.
How Sehat works

From label to relevant guidance

01

Capture

Scan the barcode or photograph the ingredient label.

02

Understand

Sehat identifies and structures products and ingredients.

03

Contextualise

Trusted health, Halal, regulatory and household context is applied.

04

Guide

Receive clear explanations, comparisons, alerts and relevant flags.

AI assists interpretation; structured rules, trusted sources and controlled product intelligence underpin the result.
Beyond scanning

Not another scanner — a trusted product intelligence layer for UAE households.

UAE product context

Products, formulations, recalls and categories found locally.

Multilingual intelligence

English · Arabic · Hindi · Urdu · Tagalog

Household relevance

Different guidance for different household profiles.

Trusted health + Halal evidence

Controlled rules, evidence, regulatory context and source transparency.

For everyday households

Designed for everyday household decisions

Understand
  • Barcode / label capture
  • Ingredient explanations
  • Multilingual guidance
Decide
  • Product comparison
  • Health + Halal context
  • Household-specific relevance
Stay informed
  • Family Shelf
  • Recalls
  • Ingredient / formulation-change alerts
The platform underneath

One intelligence layer. Multiple ways to create value.

Consumer app
Sehat Consumer Product Intelligence Layer
Retailers · Pharmacies · Marketplaces · Health platforms

The consumer app is free. Sehat is building a structured product-intelligence layer that enterprises can integrate into their own customer experiences through APIs, embedded tools and white-label solutions.

Product Intelligence API

Structured, multilingual product and ingredient intelligence.

Embedded decision support

Understand, compare and filter products within retailer and pharmacy platforms.

Enterprise intelligence

Catalogue enrichment and, over time, aggregated category insights.

Interested in piloting Sehat?

Talk to us
Why it compounds

Consumer adoption strengthens the intelligence layer

More consumers More product interactions Richer UAE product intelligence Better consumer experience Greater enterprise value More integrations & distribution
Why the UAE

Built in the UAE. Designed to scale from Abu Dhabi.

Sehat is being built around the needs of one of the world's most diverse consumer populations, with the ambition to create exportable Consumer Product Intelligence IP from Abu Dhabi.

Preventive health

Supporting more informed everyday choices.

Inclusive technology

Designed across five languages from day one.

Digital-health IP

Building AI-enabled product intelligence that can scale across the GCC.

Aligned with We the UAE 2031 · UAE AI Strategy 2031 · Abu Dhabi's preventive and personalised health ambitions
Early validation

170 UAE residents surveyed

across five language versions
81%
rated scanning / barcode capability highly
83%
rated safety alerts highly
78%
rated health profiles highly
62%
said science and sources would build trust

Consumer research is informing the MVP; enterprise willingness-to-pay will be validated through partner discovery and pilots.

Founder

Built from a personal problem. Informed by healthcare experience.

AR

Ambika Raghavan

Founder, Sehat by IngredientIQ

18+ years in global health procurement and regulated healthcare, including leadership of strategic sourcing for a $300M+ portfolio of lifesaving medicines.

"Sehat began with a question familiar to many parents: what is actually in the products I am buying for my family, and what matters?"

Clearer product information. More informed everyday choices.

For consumers Join the beta
For retailers, pharmacies & health platforms Explore a pilot